The Gummy Bear Mattress
The Gummy Bear Bed was designed as a creative way to promote the new mattress “The Craig’s Bed” and to raise Alzheimer’s Awareness. We wanted to demonstrate just how willing we are to go above and beyond to provide our customers with a memorable shopping experience and of course an exceptional mattress that meets all of their needs. In addition we wanted to remind people of our cause which is to get more attention to Alzheimer’s and end the disease once and for all. We want to help people stay colorful, creative and bright and we felt this was a small representation of the creative power of our greatest resource, the human mind. It was a collaborative project with Twelv Magazine who helped us bring our vision to life and we can’t thank them enough for their help!
The gummy encrusted mattress made media around the world and was featured at It’Sugar in Noho for four months. Although the bed was never sold for charity as planned, we still raised quite a bit of funds and awareness. We are planning one more creative event for the bed to again draw attention for more Alzheimer’s Research and then we will retire her
The Gummy Bear Bed contains 500 coils for a firm but luxurious feel. The mattress itself is 15.1 inches in height and 60 x 80 inches wide and long. It took over 225 pounds of gummy bears (26,0000 and 117 tubes of glue to fully blanket the mattress in candy.
Check out the photos below to see the completed project!
The Summerfield Gummy Bear Bed: An up-close detail shot.
The Craig’s Bed
The Craig’s Bed is perfect for any sleeper who appreciates a medium firm feel. It is made with the highest quality foams and cooling natural latexes. It was designed to custom support your body, relieve pressure points, help you toss and turn less, illuminate motion transfer from one partner to another when sleeping, and thus results in a better night of sleep for everyone.
The Craig’s Bed in a box is perfect for the person who doesn’t have time to go into a store, or wait around for a delivery, or the individual who wants to leave a smaller carbon footprint by not hiring a delivery truck. The Craig’s Bed can be easily shipped nationwide in a compact package.